Posts by Alexandra White
High Performance + No Culture = Burnout | Pete Blackhurst, VP Revenue- International, Trackforce Valiant
On a recent episode of Tech Salescraft, James was joined by Pete Blackhurst, VP Revenue- International at Trackforce Valiant. Bringing his fascinating career learns and journey to the discussion, we explore the indisputable value Pete has added to the SaaS space he has so actively been involved in. A central topic throughout is employability- exploring…
Read MoreIt’s Time to Reimagine the Sales Playbook | Tech Salescraft with Michelle Pietsch, Founding Partner of Minot Light Consulting
Joining James on this episode of Tech Salescraft is Michelle Pietsch, Founding Partner of Minot Light Consulting. Michelle’s career journey is extensive, taking her through some exciting start-up firms, and exposing her to a plethora of learns that have informed her approach to sales excellence. We start at the beginning of a career, exploring hiring…
Read MoreBeing Ahead of the Sales Game | Wendy Harris, Head of EMEA at Gong
Wendy Harris, Head of EMEA at Gong, recently joined James on a truly revealing episode of Tech Salescraft. We trace Wendy’s career journey to date; exploring her high-pressure role at one of the globe’s most renowned firms, to being the first firm representative in the region, spearheading exceptional, dynamic growth. But what catalysed the change…
Read MoreBeing Ahead of the Sales Game | Tech Salescraft with Wendy Harris, Head of EMEA at Gong
On this episode of North Starr’s Tech Salescraft, James is joined by Wendy Harris, Head of EMEA at Gong. Having started her career at one of the world’s most recognisable brands, Wendy helps us trace her career journey to date, honing in the points of pressure that made her both love and question her job.…
Read MoreThe Strength of Organisational Empowerment | Tech Salescraft with Roly Walter, Founder of Appraisd
Roly Walter, Founder of Appraisd, shared his thoughts on organisational empowerment on a recent episode of Tech Salescraft. Speaking with James, Roly imparted his eye-opening approach to company growth, looking at differing means of investment, and alternatives to monetary catalysts. We also look at crafting a performance culture, and demystifying performance management, and the impact…
Read MoreA Killer Revenue Strategy Takes Time | Dan Thompson, Co-Founder and CEO of Kluster
Joining James on Tech Salescraft was Dan Thompson, Co-Founder and CEO of Kluster. This episode is a strong reminder for why we should be actively harnessing the power of our data. Stats and metrics are a point of reflection and growth, signposts for where we can go, and how to get there; and as Dan…
Read MoreCuriosity as a Skill | Liam Corcoran, GM & Head of EMEA at BytePlus
Liam Corcoran, GM & Head of EMEA at BytePlus, joined James on our award-winning podcast series, Tech Salescraft. With a career that allows Liam to bring a diverse range of perspectives to the show, we explore sales from the point of view of a Business Founder, a General Manager, and someone just beginning their journey…
Read MoreCuriosity as a Skill | Tech Salescraft with Liam Corcoran, GM & Head of EMEA at BytePlus
Joining James on this episode of Tech Salescraft is Liam Corcoran, GM & Head of EMEA at BytePlus. Having previously founded his own business, Liam brings some truly diverse observations to the show, tracing his learns from his career beginnings to his current role at BytePlus. We explore the centrality of your value proposition. Liam…
Read MoreExploring Israel’s Hub of Sales Innovation | Gal Aga, CEO & Co-Founder Aligned
Gal Aga, CEO and Co-Founder of Aligned, recently joined James on Tech Salescraft to share his incredible founder journey. From a career in the military, to becoming a renowned sales leader, Gal has truly seen everything. Transferrable skills was an inherently prominent theme throughout the episode- and reveals that a career in sales is possible…
Read MoreHire Humans First, and Sales Experts Second | Ross Halliday, CRO of Human Made
Ross Halliday, CRO at Human Made, joined James on our industry-leading podcast, Tech Salescraft. Having a natural affinity for leadership, Ross has developed a clear vision and understanding of what it takes to manage and guide exceptional teams through every stage of the growth journey. “Consistency is critical. In times of challenge, we often go…
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