Mastering Market Fit: Sales Insights from a Start up Journey

In this episode of Tech Salescraft, host James welcomes Ran Ohayon, the CRO & Co-Founder of WIB.COM, to delve into the journey of scaling a startup.

Ran shares invaluable insights from his extensive experience in the cyber and fintech industries, highlighting the challenges and strategies of building a sales-driven organisation from the ground up.

This conversation covers the essence of identifying and seizing market opportunities, the importance of product-market fit, and the art of managing and converting potential leads into lasting partnerships.

Listeners will gain a firsthand account of overcoming obstacles through innovation, persistence, and the critical role of technology in bridging gaps in the market.

Additionally, Ran’s story sheds light on the significance of assembling a balanced team with diverse expertise and the impact of strategic decision-making on a startup’s growth trajectory.

About Tech Salescraft

One of the Top 40 Sales Podcasts globally. Tech Salescraft brings you a weekly series of conversations that showcase technology and sales ingenuity. Hosted by North Starr’s CEO, James Hounslow, join us as he interviews Sales Leaders that are redefining excellence in their spheres while coaching A-Player teams along the way. We are always keen to feature exceptional individuals on the show who drive sales brilliance. If you know someone who may be the perfect guest for Tech Salescraft, or you would like to nominate yourself, get in touch with the team.