Posts by Alexandra White
Why Character Outweighs Experience in Sales
Do you look beyond what’s written on a CV? Roy Solomon, Co-Founder and CEO of Salesroom, joined James on a recent episode of Tech Salescraft to share his answer to this question. It’s a trend that could change the industry — but is it an important approach in sales? James: “What advice would you give…
Read MoreThe Technology behind Brilliant Problem Solving
Henrik Shimony, Co-Founder and CEO, and Omri Shalev, Co-Founder and CTO, of Reeco joined James on a recent episode of Tech Salescraft. There’s no doubt they’re filling a distinct marketplace gap. But they’re also showcasing exceptional innovation, technological brilliance, and tangible solutions at the same time. And those tangible solutions speak to key market demands:…
Read More“I’m Fixing the Problems of the Future.”
Joining James on this episode of Tech Salescraft is Ian Amit, CEO and Co-Founder of Gomboc.ai. A hacker at heart, Ian shares the career drivers that have propelled him through various professional ventures. As a person who works with start-ups in his free time, it’s Amit has an aptitude and passion for business. We dive…
Read MoreDoes your approach to leadership compliment your product?
Joining James from San Fransisco on a recent episode of Tech Salescraft was Michael Blumenthal, CRO at Hyro. James: “How easy was it to write the playbook and did you make sure you had the playbook in place before you brought in the first sales hire?” Michael: “So definitely! I had a playbook even for…
Read MoreTranslating Experience into Sales Success
Eran Baron, Co-Founder and CEO of Deeto.ai, joined James on a recent episode of the industry-leading Tech Salescraft Podcast. Eran’s biggest challenge throughout his career has been understanding how to effectively convert satisfied customers into part of the sales pipeline. Particularly important to start-up’s, being referred by a trusted customer to new business remains an…
Read MoreAn Unconventional Approach to Success
Ifty Kerzner, Co-Founder of Kissterra, joined James on a recent episode of Tech Salescraft for a fantastic conversation that put value at the heart of sales. We’re offered an exclusive look at Ifty’s understanding of value-centricity. It’s a term brought up frequently on Tech Salescraft – and one crucial to successful sales- but do you…
Read MoreOptimising Cybersecurity with One Browser
Joining James on a recent episode of Tech Salescraft was Moty Jacob, Co-Founder of SURF SECURITY. A renowned CISO, Moty offers us a fascinating exploration of the security world, sharing his impact on an ever-evolving marketplace. Critically, he shares how he ensured there was no trade-off between security and agility; firms should be afforded the…
Read MoreHiring Across all Stages of Growth
Mark Mayerfeld, CRO at GK8, joined James on a recent episode of Tech Salescraft. He offered us a fantastic look at a business that is making transformative strides in the world of sales; and adopting a global-leading hiring strategy. Walking us through how GK8’s approach to talent acquisition has evolved in recent years, we learn…
Read MoreTrading Stability for the Founder Lifestyle
Joining James on this episode of Tech Salescraft is Omer Brookstein, CEO and Co-Founder of Xyte. There’s no sugar coating it: the Founder Lifestyle is outside the comfort zone of many, associated with risk and instability. But for Omer, the challenge was an attractive one and led him to founding the incredibly successful…
Read MoreThe Infectious Nature of Successful Sales
Joining James on a recent episode of Tech Salescraft was Chris Duddridge, VP of Sales, EMEA at Soroco. A conversation that centres around teams and leadership, Chris shares his experience in creating the perfect sales team, and how his role as a sales leader evolved to become a sales coach — and why this evolution…
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