Posts by Alexandra White

Do you look beyond what’s written on a CV? Roy Solomon, Co-Founder and CEO of Salesroom, joined James on a recent episode of Tech Salescraft to share his answer to this question. It’s a trend that could change the industry — but is it an important approach in sales? James: “What advice would you give…

Henrik Shimony, Co-Founder and CEO, and Omri Shalev, Co-Founder and CTO, of Reeco joined James on a recent episode of Tech Salescraft. There’s no doubt they’re filling a distinct marketplace gap. But they’re also showcasing exceptional innovation, technological brilliance, and tangible solutions at the same time. And those tangible solutions speak to key market demands:…

Joining James from San Fransisco on a recent episode of Tech Salescraft was Michael Blumenthal, CRO at Hyro. James: “How easy was it to write the playbook and did you make sure you had the playbook in place before you brought in the first sales hire?” Michael: “So definitely! I had a playbook even for…

Eran Baron, Co-Founder and CEO of Deeto.ai, joined James on a recent episode of the industry-leading Tech Salescraft Podcast. Eran’s biggest challenge throughout his career has been understanding how to effectively convert satisfied customers into part of the sales pipeline. Particularly important to start-up’s, being referred by a trusted customer to new business remains an…

Ifty Kerzner, Co-Founder of Kissterra, joined James on a recent episode of Tech Salescraft for a fantastic conversation that put value at the heart of sales. We’re offered an exclusive look at Ifty’s understanding of value-centricity. It’s a term brought up frequently on Tech Salescraft – and one crucial to successful sales- but do you…

Joining James on a recent episode of Tech Salescraft was Moty Jacob, Co-Founder of SURF SECURITY. A renowned CISO, Moty offers us a fascinating exploration of the security world, sharing his impact on an ever-evolving marketplace. Critically, he shares how he ensured there was no trade-off between security and agility; firms should be afforded the…

Mark Mayerfeld, CRO at GK8, joined James on a recent episode of Tech Salescraft. He offered us a fantastic look at a business that is making transformative strides in the world of sales; and adopting a global-leading hiring strategy. Walking us through how GK8’s approach to talent acquisition has evolved in recent years, we learn…

Joining James on a recent episode of Tech Salescraft was Chris Duddridge, VP of Sales, EMEA at Soroco. A conversation that centres around teams and leadership, Chris shares his experience in creating the perfect sales team, and how his role as a sales leader evolved to become a sales coach — and why this evolution…