From Military Intelligence to VC Success


In a compelling episode of Tech Salescraft, host James Hounslow welcomed Eyal Redler, Co-Founder and Managing Partner of The Garage, an early-stage venture capital firm focusing on fintech and enterprise tech. Established in the wake of 2021’s investment frenzy, The Garage stands as a testament to Eyal’s unique journey from over two decades of military service in Israel’s elite intelligence units to the world of venture capitalism.

A Unique Venture Path

Eyal’s transition from the military to venture capitalism is grounded in his vast experience dealing with tech and field operations within the military’s most clandestine units. This background, shared with co-founders Omri and Shai, both of whom also have impressive military and tech credentials, provides The Garage with a distinctive edge in the venture capital landscape.

The Genesis of The Garage

Initially conceiving a startup in consumer AG tech, the founders pivoted towards creating a venture platform that leverages their extensive network within the Israeli intelligence community and their deep understanding of technology. Their collaboration with Bank Leumi and Valley National Bank highlights The Garage’s strategic approach to fintech, facilitating a symbiotic relationship between startups and established financial institutions.

Investment Philosophy

The Garage’s investment strategy is keenly focused on fintech and enterprise tech, reflecting the founders’ expertise and the strategic alliances they’ve forged. Eyal emphasises the importance of due diligence, not just in terms of potential returns but also in the compatibility and potential synergy between the venture firm and the startups.

The Importance of Foundational Validation

Eyal advises aspiring entrepreneurs to thoroughly validate their market needs before seeking investment. He stresses that understanding the true demand for a product, beyond just identifying a problem, is crucial for success. This approach is part of what he sees as the essence of The Garage’s value to startups: guiding them from concept to market with a keen eye on tangible, validated market needs.

“Eventually, you want to create a successful, profitable global company. You don’t want to raise money. And sometimes founders mix the two, and if you want to create a successful, profitable, global company, there’s a lot of work that needs to be done before you start,”

Eyal pointedly remarks, emphasising a critical distinction that founders must recognise in their entrepreneurial journey.

Navigating the Current Investment Landscape

As the investment climate shifts post-pandemic, Eyal offers sage advice to founders navigating the more challenging environment. Emphasising the importance of momentum and the quality of the founding team, he provides insights into what makes a startup stand out in a crowded and cautious market.

A Look Ahead

Looking forward, The Garage aims to double its portfolio, supporting its existing investments to reach the next stages of growth. Eyal’s focus is not just on financial growth but on fostering strategic partnerships that will propel these companies to new heights.

The episode sheds light on the nuanced and strategic approach required to navigate the venture capital world, especially in times of economic uncertainty. It highlights the importance of a strong foundational team, a clear understanding of market needs, and the strategic use of networks and partnerships.

Watch the full episode of Tech Salescraft on YouTube, or across all major podcast streaming platforms.