Engineering Success in Sales

In this episode of Tech Salescraft, Roy Fridman, CEO & CRO of C2A Security, shares his unique journey from engineer to CEO.  Roy reflects on how his technical background in engineering has profoundly shaped his success in sales and leadership, offering valuable insights into the critical role of understanding both technology and customer needs.  He…

Read More

Rethinking Sales Leadership

In this episode, host James Hounslow welcomes Melanie Abt, VP of Sales EMEA at Aquant, to discuss her career transition from large organisations to the fast-paced environment of AI startups.  Melanie talks about her background in engineering, how it shaped her approach to sales, and why she ultimately found her place in the startup world.…

Read More

Transforming Startups with Tenacity

Joining James on today’s episode of Tech Salescraft is Miriam Shtilman Lavsovski, Partner at Tal Ventures. In this episode, Miriam recounts the highs and lows of scaling her company, emphasising the importance of customer understanding and resilience in entrepreneurship. She offers candid insights into her transition to venture capital, discussing the value of her extensive…

Read More

The Real Cost of Sale

Joining James on today’s episode of Tech Salescraft is Gary West, a seasoned sales leader with a remarkable 40-year career in building successful sales teams and navigating challenging markets. In this episode, Gary reveals his steadfast focus on profitability and margin-driven strategies, sharing how these principles have shaped his approach to sales leadership. He provides…

Read More

Building Tech Companies Across Cultures

Joining James on today’s episode of Tech Salescraft is Lior Arbel, CEO of Elemendar. In this episode, Lior shares his extensive journey in the cybersecurity industry, highlighting his transition from working with major tech companies like IBM and WebSense to leading a promising startup. Lior discusses the cultural differences he navigated while building and scaling…

Read More

Empowering Teams for Maximum Impact

Joining James on today’s episode of Tech Salescraft is Yoav Susz, General Manager of US at Atera. In this episode, Yoav shares his journey from his early life in Israel, moving to London, and eventually making his mark in the tech industry in New York. Yoav delves into his experiences managing recruitment in the Israeli…

Read More

Turning Challenges into Triumphs

Joining James on today’s episode of Tech Salescraft is Maya Gershon, a Revenue Executive. In this episode, Maya dives into her entrepreneurial journey, from launching her business to navigating the tech industry. She shares insights on the critical role of innovation and customer-centric approaches for startups aiming to disrupt the market. The discussion focuses on…

Read More

The Critical Role of Curiosity

Joining James on today’s episode of Tech Salescraft is Shane Moore, VP of Sales at Kovrr. In this episode, Shane explores how his technical background has informed his sales strategies and leadership, enhancing product understanding and empathy for customer challenges. Join us as Shane explores the intricacies of cybersecurity sales, emphasising the importance of understanding…

Read More

Investing in Change: How VC Shapes Urban Futures

Joining James on today’s episode of Tech Salescraft is Nate Meir, Partner at StageOne Ventures. In this episode, we explore Nate’s transformational journey from a local project manager to a thought leader in the field of sustainable urban development. He shares insights into the critical role of innovation and community engagement for projects that aim…

Read More

From First Sale to Big Success

Joining James on today’s episode of Tech Salescraft is Shane Cough, SaaS Revenue Leader. In this episode, Shane delves into his entrepreneurial journey from founding a startup to navigating the tech landscapes. He shares insights into the pivotal role of adaptability and market understanding for startups aiming to make a global impact. The discussion highlights…

Read More