VP Strategies for Market Dominance

Joining James on today’s episode of Tech Salescraft is Chris Neenan, VP of Sales at Civitas Learning. In this episode, we follow Chris on his career journey, which led him from the US to the UK. He talks about the challenges and successes he encountered while adapting to new places and jobs, highlighting how being…

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A New Era of Remote Sales

From virtual pitches to global reach, remote sales is rewriting the rules and opening up limitless possibilities for sales teams. On today’s episode of Tech Salescraft, James is joined by David Trotter, Senior Vice President, Sales and Marketing, at Wysdom.AI. In this conversation, the pair dissect the art of hiring good salespeople, uncovering CV “red…

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Identifying the Must-Have Characteristics for Hiring

Joining James on today’s episode of Tech Salescraft is Eliza Foltz, CRO at Pretaa. Eliza provides a profound glimpse into her life and past experiences that have shaped her journey to Pretaa, a tech start-up dedicated to leveraging technology for the betterment of human well-being, particularly in substance use disorder treatment. The conversation delves into…

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Shaping Leaders in Dynamic sales Environments

“Everybody operates differently. It’s about finding out what people’s strengths are, what their areas of improvement are, and about coaching them and developing them in the right way…” Today on Tech Salescraft, James is joined by Kyle Kearns, Vice President and General Manager, Northern EMEA, at Stratio. Kyle’s journey from Databricks to Starburst, and now…

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VP of Sales vs. CRO: Decoding the Differences

Today on Tech Salescraft, James is joined by Pete Crosby, founder of Pete Crosby Revenue. In this episode, Pete, a four-time Chief Revenue Officer, discusses the challenges of hiring a VP of sales for tech companies. He emphasises the importance of evaluating a candidate’s experience, values match and ability to build a “predictable sales machine.”…

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Insights from a Fractional Leadership Expert

Joining James on today’s episode of Tech Salescraft is Jonathan Tice, a Fractional Executive & CXO. Join us in this episode as we dive deep into the world of startups with Jonathan, a seasoned expert in product market fit and hiring. Discover invaluable insights on the significance of market research and listening to the needs…

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Building a Successful Sales Team

Joining James on today’s episode of Tech Salescraft is Joseph Mara, Director SLED Sales Business Unit, US Public Sector at NetApp. In this episode, Joseph shares their personal journey, highlighting the importance of working smarter instead of harder. He emphasises the need for continuous learning, recognising that what brought us here may not take us…

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Mastering Global Talent Acquisition

Joining James on this episode of Tech Salescraft is Steve Midgley, Chairman of UpCloud. We gain exclusive insights into Steve’s impressive global work, building world-class teams at both large corporations and start-ups. Both present their unique challenges but both hold innate abilities to be disruptive and intensive learning environments. Steve offers us a fascinating look…

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Are You Getting Hiring Right?

  Joining James on today’s episode of Tech Salescraft is Barrett King, Senior Manager- GTM Leader of the Partner Ecosystem at HubSpot. In this episode, Barrett shares insights on getting hiring right. He discovered a passion for working with people while in the restaurant industry, which led him to build brands and eventually join HubSpot.…

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