The Real Cost of Sale

Tech Salescraft with Gary West, A Seasoned Sales Leader

Joining James on today’s episode of Tech Salescraft is Gary West, a seasoned sales leader with a remarkable 40-year career in building successful sales teams and navigating challenging markets.

In this episode, Gary reveals his steadfast focus on profitability and margin-driven strategies, sharing how these principles have shaped his approach to sales leadership.

He provides valuable insights into the challenges and opportunities of selling technology in today’s market, emphasising the importance of delivering consistent value to customers.

We learn about the significance of strategic partnerships in driving growth and the importance of maintaining a focus on repeatable, high-margin sales processes.

Tune in to discover Gary’s philosophies on leadership, highlighting the difference between managing and leading a sales team, and offering practical advice for startups on hiring and coaching top sales talent.


About Tech Salescraft

One of the Top 40 Sales Podcasts globally. Tech Salescraft brings you a weekly series of conversations that showcase technology and sales ingenuity. Hosted by North Starr’s CEO, James Hounslow, join us as he interviews Sales Leaders that are redefining excellence in their spheres while coaching A-Player teams along the way. We are always keen to feature exceptional individuals on the show who drive sales brilliance. If you know someone who may be the perfect guest for Tech Salescraft, or you would like to nominate yourself, get in touch with the team.


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