Engineering Success in Sales
with Roy Fridman, CEO & CRO of C2A Security
In this episode of Tech Salescraft, Roy Fridman, CEO & CRO of C2A Security, shares his unique journey from engineer to CEO.
Roy reflects on how his technical background in engineering has profoundly shaped his success in sales and leadership, offering valuable insights into the critical role of understanding both technology and customer needs.
He delves into the challenges and rewards of transitioning into sales, emphasising the importance of building trust, managing complex enterprise accounts, and delivering solutions that truly meet customer demands.
Join is as Roy discusses the pivotal role of teamwork in large-scale sales, his approach to balancing hands-on leadership with broader company responsibilities, and the importance of treating employees with the same respect and care as customers.
About Tech Salescraft
One of the Top 40 Sales Podcasts globally. Tech Salescraft brings you a weekly series of conversations that showcase technology and sales ingenuity. Hosted by North Starr’s CEO, James Hounslow, join us as he interviews Sales Leaders that are redefining excellence in their spheres while coaching A-Player teams along the way. We are always keen to feature exceptional individuals on the show who drive sales brilliance. If you know someone who may be the perfect guest for Tech Salescraft, or you would like to nominate yourself, get in touch with the team.
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