The Talent Gap in Series A & B Startups

Scaling a startup is both an exciting and demanding process. After securing Series A Funding or VC Funding, validating your product, and setting ambitious growth targets, one of the biggest challenges is assembling a world-class team. However, many founders and hiring managers struggle to attract and retain top Go-To-Market (GTM) talent, an issue that can…

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SaaS Sales: Good Isn’t Good Enough

In today’s fast-paced SaaS and technology landscape, finding great salespeople for your SaaS company is more challenging than ever. It’s not just about filling a role—it’s about identifying individuals with the unique blend of skills, experience, and ambition to drive growth and help your business succeed in a competitive marketplace. This is where North Starr comes in.…

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Breaking Barriers with Curiosity and Grit

On a recent episode of Tech Salescraft, James was joined by Yoav Susz, General Manager of US at Atera who shared his journey through the tech landscape is a testament to resilience, curiosity, and the power of adaptability. With a career spanning global transitions and industries, Yoav’s experiences offer invaluable insights for CEOs, aspiring unicorn builders,…

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Winning Against the Odds in Sales

In a recent episode of Tech Salescraft, Maya Gershon, a revenue executive shares her journey as an inspiring testament to determination and resilience in sales leadership. With a career marked by three successful exits and extensive experience from engineering to executive roles, Maya’s insights reveal key lessons for sales leaders, especially in today’s turbulent market.…

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The Sweet Road to Security

On a recent episode of Tech Salescraft, James was joined by Dror Kashti, Co-Founder & CEO of Sweet Security to discuss  his journey from leading a critical cybersecurity role in the Israeli military to founding a groundbreaking startup, Sweet Security, exemplifies the transition from managing complex state-level threats to innovating in the private sector. His…

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Curiosity, Connection, and Success

Shane Moore has spent decades navigating the complexities of IT and sales, making the leap from an engineer to Senior Account Manager at Juniper Networks. His journey, detailed in a recent episode of Tech Salescraft, showcases the unique skills that make top sales professionals thrive in the face of daunting challenges, from breaking into new…

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Winning in Tough Markets

Navigating the world of startups can be both thrilling and challenging, especially in times of economic flux. In a recent episode of Tech Salescraft, Itai Karelic, CRO at vHive, shared his insights on leadership, unicorn potential, and the intricacies of building successful sales teams. As an experienced leader with a background in entrepreneurial ventures, Itai’s…

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Mastering the Unicorn Chase in the Start-Up World

Aki Eldar, Co-Founder and CEO of Mirato, joined James on a recent episode of Tech Salescraft to share his journey and insights on navigating the complex start-up landscape. From his time as a sales leader to a successful entrepreneur, Eldar has seen it all: from unicorn dreams to the realities of the sales grind. His…

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Engineering Success in Sales

In this episode of Tech Salescraft, Roy Fridman, CEO & CRO of C2A Security, shares his unique journey from engineer to CEO.  Roy reflects on how his technical background in engineering has profoundly shaped his success in sales and leadership, offering valuable insights into the critical role of understanding both technology and customer needs.  He…

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Navigating Challenges in the Robotics Revolution

On a recent episode of Tech Salescraft, James was joined by Amir Bousani, Co-Founder and CEO of RGo Robotics, has been a pivotal figure in the robotics industry, steering his company through the complex world of autonomous systems. Amir’s journey from an engineering background to leading a global startup offers a rich tapestry of insights,…

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