Building Tech Companies Across Cultures

Tech Salescraft with Lior Arbel, CEO of Elemendar

Joining James on today’s episode of Tech Salescraft is Lior Arbel, CEO of Elemendar.

In this episode, Lior shares his extensive journey in the cybersecurity industry, highlighting his transition from working with major tech companies like IBM and WebSense to leading a promising startup.

Lior discusses the cultural differences he navigated while building and scaling tech companies in different regions, emphasising the importance of empathy, direct communication, and maintaining a cohesive global culture within diverse teams.

Join us as Lior provides a behind-the-scenes look at his current venture, Elemendar, where he focuses on making cybersecurity solutions more accessible and effective for SMEs. He offers a glimpse into the innovative tools Elemendar is developing and its plans for future growth, including a focus on raising funds and expanding its market presence.


About Tech Salescraft

One of the Top 40 Sales Podcasts globally. Tech Salescraft brings you a weekly series of conversations that showcase technology and sales ingenuity. Hosted by North Starr’s CEO, James Hounslow, join us as he interviews Sales Leaders that are redefining excellence in their spheres while coaching A-Player teams along the way. We are always keen to feature exceptional individuals on the show who drive sales brilliance. If you know someone who may be the perfect guest for Tech Salescraft, or you would like to nominate yourself, get in touch with the team.


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