Empowering Teams for Maximum Impact

Tech Salescraft with Yoav Susz, General Manager of US at Atera

Joining James on today’s episode of Tech Salescraft is Yoav Susz, General Manager of US at Atera.

In this episode, Yoav shares his journey from his early life in Israel, moving to London, and eventually making his mark in the tech industry in New York.

Yoav delves into his experiences managing recruitment in the Israeli military, the challenges of building sales teams from the ground up, and the pivotal role of curiosity and adaptability in his career.

Join us as Yoav shares valuable lessons on the cultural nuances of hiring in America, the significance of resourcefulness, and his strategies for successfully scaling businesses in new markets. 


About Tech Salescraft

One of the Top 40 Sales Podcasts globally. Tech Salescraft brings you a weekly series of conversations that showcase technology and sales ingenuity. Hosted by North Starr’s CEO, James Hounslow, join us as he interviews Sales Leaders that are redefining excellence in their spheres while coaching A-Player teams along the way. We are always keen to feature exceptional individuals on the show who drive sales brilliance. If you know someone who may be the perfect guest for Tech Salescraft, or you would like to nominate yourself, get in touch with the team.



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