Mastering Market Fit: Sales Insights from a Start up Journey

By Georgia Richardson | April 16, 2024 |

In this episode of Tech Salescraft, host James welcomes Ran Ohayon, the CRO & Co-Founder of WIB.COM, to delve into the journey of scaling a startup. Ran shares invaluable insights from his extensive experience in the cyber and fintech industries, highlighting the challenges and strategies of building a sales-driven organisation from the ground up. This…

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Unpacking Cyber Challenges

By Georgia Richardson | October 31, 2023

“It’s not always about good salespeople because it can be salespeople who are amazing in some organisations, but they’re not right for your organisation!” Join James in this episode of Tech Salescraft as we delve into the world of cybersecurity with our guest, David Primor, Founder & CEO of Cynomi. In this engaging conversation, David…

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Journey of a Founder: From Israeli Military to Tech Entrepreneur

By Georgia Richardson | October 3, 2023 |
Tech Salescraft Podcast

On the latest episode of Tech Salescraft, James is joined by Benny Lakunishok, Co-founder and CEO at Zero Networks. James explores Benny’s extraordinary career path, from his early days as a programmer in the Israeli army’s intelligence unit to working at Microsoft and then venturing into the dynamic world of cybersecurity startups. Benny shares his…

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Cracking the Cyber Code

By Georgia Richardson | September 5, 2023 |

“Persistence, value, and belief are the key ingredients in the recipe for hiring success.” In this episode of Tech Salescraft, host James Hounslow sits down with Yochai Corem, the CEO of Cyberint, to delve into the fascinating journey of a tech leader who transitioned from product management to cybersecurity. Yochai shares insights on shaping the…

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Israel’s Start-up Success

By Georgia Richardson | August 16, 2023 |

Ever wondered what makes Israel’s start-ups so successful? Boaz Albaranes, a Partner at Mindset Ventures, recently appeared on an episode of Tech Salescraft hosted by James Hounslow. He shared valuable insights that uncover the secrets behind Israel’s thriving start-up scene and offered practical advice for entrepreneurs navigating this dynamic world. When talking about Israel’s start-up…

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Mastering Global Talent Acquisition

By Georgia Richardson | June 13, 2023 |

Joining James on this episode of Tech Salescraft is Steve Midgley, Chairman of UpCloud. We gain exclusive insights into Steve’s impressive global work, building world-class teams at both large corporations and start-ups. Both present their unique challenges but both hold innate abilities to be disruptive and intensive learning environments. Steve offers us a fascinating look…

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Revolutionising Sales with Technology

By Georgia Richardson | April 25, 2023 |

In this episode of Tech Salescraft, host James Hounslow speaks with Boaz Albaranes, a VC with over a decade of experience in the tech industry. Boaz shares his insights on how to excel in tech sales, including the importance of building relationships with customers, understanding their needs and pain points, and effectively communicating the value…

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A Commitment to Technology Innovation Tech Salescraft with Alex Lyhovez, Co-Founder& VP at SPS-APP

By Georgia Richardson | January 31, 2023 |

On today’s episode of Tech Salescraft, James is delighted to welcome Alex Lyhovez, Co-Founder & VP at SPS-APP. Alex joins us to unpack his start-up expertise, derived from an exciting journey across major health organisations, renowned advisory boards, and an impressive array of entrepreneurial ventures. With a keen focus on sales for over ten years,…

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