Unpacking Cyber Challenges

Tech Salescraft with David Primor, Founder & CEO at Cynomi

“It’s not always about good salespeople because it can be salespeople who are amazing in some organisations, but they’re not right for your organisation!”

Join James in this episode of Tech Salescraft as we delve into the world of cybersecurity with our guest, David Primor, Founder & CEO of Cynomi.

In this engaging conversation, David shares his extensive experience in cyber intelligence, including his time in the Military, and his journey in establishing Cynomi.

Discover the challenges of hiring talent in the cyber industry, the importance of finding the right fit for your organization, and the unique journey of selling cybersecurity solutions.

Whether you’re a seasoned professional or new to the field, this episode offers valuable insights into the ever-evolving world of cybersecurity.

Don’t miss this opportunity to learn from one of the industry’s leading figures!

Stream all other episodes of Tech Salescraft here.






About Tech Salescraft

One of the Top 40 Sales Podcasts globally. Tech Salescraft brings you a weekly series of conversations that showcase technology and sales ingenuity. Hosted by North Starr’s CEO, James Hounslow, join us as he interviews Sales Leaders that are redefining excellence in their spheres while coaching A-Player teams along the way. We are always keen to feature exceptional individuals on the show who drive sales brilliance. If you know someone who may be the perfect guest for Tech Salescraft, or you would like to nominate yourself, get in touch with the team.



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