The Infectious Nature of Successful Sales | Tech Salescraft Chris Duddridge, VP of Sales, EMEA at Soroco

On this episode of Tech Salescraft, James is joined by Chris Duddridge, VP of Sales EMEA at Soroco.

Chris’ progression through the industry highlights the value in every stage of a sales career; from a call centre to a leadership role, Chris reveals the power of curiosity in allowing you to seize the opportunities each step of the journey inherently presents you with.

Delving into some of his learns further, Chris hones in on how firms can establish processes that allow them to get hiring right. Skills may be transferable, but cultural fit at one firm with similar values does not mean they will easily transfer to another. Understand what you do differently, and acknowledge how you can invite individuality into these wider goals and that workplace environment.

And when giving advice to sales leaders, it’s all about making success infectious. Identify the people that thrive amidst challenge, and return results synonymous with excellence; no matter what stage of growth you’re at, successful, adoptable processes should underpin your operations.

Chris simplifies success in this episode of Tech Salescraft- making sales brilliance accessible to us all.

Eran Thumbnail

Translating Experience into Sales Success | Tech Salescraft with Eran Baron, Co-Founder & CEO of

Joining James on this episode of Tech Salescraft is Eran Baron, Co-Founder & CEO of...
Ifty Thumbnail

An Unconventional Approach to Success | Tech Salescraft with Ifty Kerzner, Co-Founder at Kissterra

Joining James on this episode of Tech Salescraft is Ifty Kerzner, Co-Founder of Kissterra. Ifty...
moty thumbnail

Optimizing Cybersecurity with One Browser | Tech Salescraft with Moty Jacob, Co-Founder of SURF SECURITY

James is delighted to be joined by Moty Jacob, Co-Founder of SURF SECURITY, on this...