Strategic Lessons from a CRO

Joining James on today’s episode of Tech Salescraft is Itai Karelic, CRO at vHive. In this episode, we gain insight into Itai’s strategic decisions in overcoming challenges faced by startups, such as choosing the right market and adapting business models to meet the demands of the enterprise sales cycle.  Itai provides insights into the importance…

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Unlocking True Revenue Growth

Today on Tech Salescraft, James Hounslow is joined by Paul Self, Founder & CEO at MultiplyGTM. In this episode, Paul speaks to some of the challenges tech companies face, and gives advice to founders, on how to weather the current climate. Paul also reveals to James how founders might be better-placed to help sales teams…

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Embracing Pretaa’s Pivot to Change Lives

Life can throw all kinds of curveballs in your way, and while it might be frustrating to feel like events are throwing you down a track you didn’t choose, it could just be the path to something incredible and character-defining. For Eliza Foltz, skating and ice hockey were a great passion, and despite personal injuries…

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Secrets from a Sales Superstar

Today on Tech Salescraft, James is joined by Joe Espinosa, CRO at Promowise. In this episode, Joe reveals the ins and outs, working at enterprise level, as well as in mid-market sales, before ultimately becoming a CRO in his own right, and the experiences he picked up from senior leadership and founders along the way.…

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Decoding the V.P. of Sales and C.R.O. Dynamic

Many ask the valid question: what is the big difference between a VP of Sales and a CRO? For Pete Crosby, the answer is simple, but something the roles share is the need for the ability to oscillate between responsibilities. A recent episode of Tech Salescraft, hosted by James, features a conversation he had with…

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Having the Right Rapport with Sales Candidates

If there’s one thing you need to learn about Tony Craythorne, he’s a builder, specifically when it comes to businesses, with an eye for finding the right people to join his team. In a recent episode of Tech Salescraft, James sat down with Tony, Director at Stealth Startup, to learn precisely what to look for…

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How to Grow a C.R.O.

‘I’m constantly learning…The world is moving at a rapid pace in what we do and we have to adapt, and that’s the very different from being an AE to being a leader.’ Today on Tech Salescraft, James is joined by Chris Kellner, CRO at Digital Genius. In this episode, see how leaders are made and…

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