Decoding the V.P. of Sales and C.R.O. Dynamic

By Peter Adams | November 29, 2023 |

Many ask the valid question: what is the big difference between a VP of Sales and a CRO? For Pete Crosby, the answer is simple, but something the roles share is the need for the ability to oscillate between responsibilities. A recent episode of Tech Salescraft, hosted by James, features a conversation he had with…

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Having the Right Rapport with Sales Candidates

By Peter Adams | November 24, 2023 |

If there’s one thing you need to learn about Tony Craythorne, he’s a builder, specifically when it comes to businesses, with an eye for finding the right people to join his team. In a recent episode of Tech Salescraft, James sat down with Tony, Director at Stealth Startup, to learn precisely what to look for…

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How to Grow a C.R.O.

By Peter Adams | November 14, 2023 |

‘I’m constantly learning…The world is moving at a rapid pace in what we do and we have to adapt, and that’s the very different from being an AE to being a leader.’ Today on Tech Salescraft, James is joined by Chris Kellner, CRO at Digital Genius. In this episode, see how leaders are made and…

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