VP of Sales vs. CRO: Decoding the Differences

Today on Tech Salescraft, James is joined by Pete Crosby, founder of Pete Crosby Revenue.

In this episode, Pete, a four-time Chief Revenue Officer, discusses the challenges of hiring a VP of sales for tech companies. He emphasises the importance of evaluating a candidate’s experience, values match and ability to build a “predictable sales machine.” 💡

The pair also discuss the distinction between a VP of Sales and a Chief Revenue Officer (CRO), noting that a CRO is a strategic player who shapes revenue strategy, while a VP of Sales is a tactical leader focused on building the sales team.

This is a highly insightful episode with lots to unpack and learn from in the world of Tech Sales. 🚀