VP of Sales vs. CRO: Decoding the Differences

Tech Salescraft with Pete Crosby, Founder of Pete Crosby Revenue

Today on Tech Salescraft, James is joined by Pete Crosby, founder of Pete Crosby Revenue.

In this episode, Pete, a four-time Chief Revenue Officer, discusses the challenges of hiring a VP of sales for tech companies. He emphasises the importance of evaluating a candidate’s experience, values match and ability to build a “predictable sales machine.” 💡

The pair also discuss the distinction between a VP of Sales and a Chief Revenue Officer (CRO), noting that a CRO is a strategic player who shapes revenue strategy, while a VP of Sales is a tactical leader focused on building the sales team.

This is a highly insightful episode with lots to unpack and learn from in the world of Tech Sales. 🚀


Share post