Your GTM Hiring Partner for Growth

When it comes to scaling a Series A or B startup, there’s one universal truth: your growth depends on your people. Nowhere is this more critical than in your Go-to-Market (GTM) team, your sales and marketing professionals who drive revenue, build pipeline, and expand your customer base. Accelerate your startup’s growth with North Starr—experts in tech sales, and SaaS sales and Go-To-Market hiring for Series A & B companies.

But finding the right talent for these roles is anything but simple. The competition for top-tier GTM candidates is fierce, and the risks of getting it wrong are high. That’s where we come in.

At North Starr, we don’t just help you hire, we help you build a GTM team that accelerates growth and sets your business apart.

Why Your Go-To-Market Team Is the Engine of Series A Growth

Your product might be world-class, your funding secure, and your market opportunity clear, but if you can’t sell it or find the right people to sell it, you won’t be able to scale your company.

At the Series A and B stages, the difference between stagnation and acceleration is almost always your Go-To-Market team. These are the people on the frontlines, who are closing deals, building awareness, generating leads, and creating a repeatable revenue engine.

An elite G0-To-Market team doesn’t just help you hit targets, but they drive valuation, attract follow-on funding, and make your startup an attractive acquisition prospect. They bring your vision to market and keep your competitors in the rear-view mirror.

But hiring top talent into these roles isn’t as simple as posting a job ad. It takes deep industry insight, access to passive candidate networks, and a partner who understands what good looks like. That’s where North Starr excels.

The Realities of Tech Sales and Go-To-Market Hiring for Startups

Hiring exceptional sales and marketing professionals is hard. Hiring them as a fast-moving, resource-conscious startup is even harder.

At this stage, you can’t afford the luxury of a bad hire. One wrong fit in your GTM team can set you back months, stalling your pipeline, damaging your brand reputation, and wasting precious runway. And while enterprise companies can rely on employer brand or compensation packages to attract talent, startups must win on purpose, culture, and vision.

Add to that a hyper-competitive market, and you’ve got a recipe for hiring gridlock. The best candidates—especially in fields like Tech Sales, FinTech Sales Jobs, or SaaS—aren’t applying to roles. They’re too busy smashing quotas or building pipelines elsewhere.

This is where a specialist in Tech Sales Recruitment becomes essential. You need a partner who knows where to find these people, how to engage them, and how to sell your opportunity in a way that aligns with their career goals.

What Makes North Starr Different

At North Starr, we’re not generalist recruiters. We’re GTM hiring experts. From quota-crushing Account Executives to visionary CMOS, we help startups hire the people who drive revenue, growth, and valuation. North Starr is your go-to GTM hiring partner for growth because we specialise in building the high-performance sales and marketing teams that drive startup success. We understand that at the Series A and B stage, every hire is critical—and that getting it right means finding talent that not only fits your culture but accelerates your revenue engine. Our exclusive focus on GTM roles, access to elite passive talent, and proven track record across the UK, Europe, and the USA make us the trusted choice for ambitious startups. With North Starr, you’re not just hiring—you’re building a foundation for sustainable growth.

Proven Track Record with Series A and B Startups

We’ve placed hundreds of high-impacts GTM professionals across the UK, Europe, and the USA—working with over 100 startups at the critical Series A and B stages. Our hires don’t just fill seats—they fuel momentum.

95% of our placements meet or exceed performance targets within their first year. That’s because we focus on alignment: aligning career ambition with business vision, cultural fit with team dynamics, and skills with sales stage needs.

Specialists in SaaS Sales and Go-To-Market Hiring and FinTech Sales Jobs

Whether you’re a SaaS platform looking for your first sales hire or a FinTech firm ready to expand into new regions, we bring unmatched expertise in SaaS Sales Recruitment and FinTech Sales Jobs.

We understand the nuance between selling a $5K/month self-serve SaaS tool and a six-figure enterprise FinTech solution. We know how to identify talent that fits your sales cycle, your customer personas, and your growth stage.

And we never force-fit. Our role isn’t just to send CVs—it’s to provide strategic advice, market context, and hiring confidence.

Access to Passive Talent Networks

The candidates you want aren’t browsing job boards. They’re busy building, closing, leading. That’s why we’ve spent years developing relationships with top-performing GTM professionals—especially those not actively looking.

Our network is rich with passive candidates in Tech Sales, FinTech, SaaS, and Marketing—people who trust us to bring them only the most compelling opportunities. That’s how we consistently deliver shortlist-ready candidates, not just applicants.

A Process Built for Speed and Precision

We get it—startups move fast. But that doesn’t mean you can afford to rush a hire. Our process balances urgency with accuracy:

• Discovery: We dig deep into your business model, culture, and GTM strategy.
• Targeting: We create custom scorecards and outreach strategies tailored to your ideal candidate profile.
• Vetting: Every candidate is assessed on skills, experience, and cultural alignment.
• Communication: We keep you updated at every stage with clarity, transparency, and insight.

We help you make the right hire, the first time.

Real-World Results: How North Starr Delivers Impact

Our clients don’t just get hires—they get outcomes. Here’s what success looks like in real terms:

GTM Teams Built in Record Time

One FinTech startup came to us needing a full GTM build—Head of Sales, AEs, BDRs, and a Marketing Lead. Within 60 days, they had a complete team, each hire aligned to territory strategy, ICP, and growth goals.

The result? Their revenue tripled within six months, setting them up for a successful Series B.

Revenue Acceleration from Day One

A SaaS company targeting the US market made their first US-based AE hire through North Starr. Within 90 days, they closed their first enterprise deal—thanks to a hire who knew how to navigate complex buying cycles.

Our deep understanding of SaaS Sales Recruitment meant we didn’t just find a rep—we found a closer.

Long-Term Retention and Fit

Hiring for cultural fit isn’t a nice-to-have; it’s essential. Startups with strong alignment between leadership, culture, and sales vision retain their top performers longer.

That’s why our approach goes beyond job descriptions. We vet candidates for mindset, motivation, and values—so they stay, grow, and lead.

A Strategic Partner, Not Just a Recruiter

We believe in partnerships, not transactions. So when you work with North Starr, you’re not just filling roles, you’re building a growth engine.

We advise on:

• Compensation Benchmarks: What’s competitive across tech sales roles in your region?
• Employer Branding: Are you telling the right story to attract top talent?
• GTM Structure: What should your sales org look like today—and 12 months from now?
• Market Trends: How are other Series A/B startups hiring, scaling, and succeeding?

We bring insight from across our client portfolio, giving you a strategic edge in the battle for talent.

Why Tech Sales and Go-To-Market Hiring Is Business-Critical

In early-stage startups, every hire matters—but few matter more than your GTM team. These are your growth drivers. Your fundraisers-in-disguise. Your difference-makers.

Yet many founders underinvest in GTM hiring—choosing speed over fit or relying on generalist recruiters who don’t understand the nuance of startup sales.

We’re here to change that.

North Starr exists to help the world’s most ambitious startups build high-performance GTM teams through world-class Tech Sales Recruitment. Whether you’re entering a new market, raising capital, or preparing for acquisition, your people will make or break your trajectory.

Let’s make sure you get it right.

Let’s Build Your Growth Engine

North Starr is the leading choice for go-to-market hiring because we combine deep sector expertise with a laser focus on growth-stage startups. Unlike generalist recruiters, we understand the unique pressure Series A and B companies face to scale quickly and effectively. Our track record speaks for itself: we’ve helped over 100 startups build high-performing GTM teams that accelerate revenue, secure follow-on funding, and establish market leadership. From sourcing top-tier tech sales and marketing talent to advising on compensation and team structure, North Starr delivers a strategic, data-driven approach to go-to-market hiring that ensures every placement drives impact from day one.

Let’s connect, let’s talk strategy, let’s build a team that delivers more than just pipeline—they deliver momentum.

Schedule a Consultation Today and discover why North Starr is the trusted recruitment partner for startups serious about growth. If you’re ready to scale with top-tier GTM talent, North Starr is the tech sales recruitment partner startups trust