Scaling for Success Across Cultures | Tech Salescraft with Alex Zeltcer, Founder & CEO at

On today’s episode of Tech Salescraft, James is joined by Alex Zeltcer, Founder and CEO of

Alex shares his journey and insights on scaling operations, hiring the right people, and navigating the challenges of the startup world. With an engineering background and a career in the high-tech industry, Alex has always had the itch to embark on a startup journey.

In this podcast, Alex shares the origins of his previous company and how his time living in Chicago helped him navigate the North American culture and make better hiring decisions in global expansion.

He shares lessons learned from past failed hires and how he approaches hiring differently; putting culture above experience.

According to Alex, in startups, there are only two types of people: engines or weights, and it’s important to identify the engines to boost the business.

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Translating Experience into Sales Success | Tech Salescraft with Eran Baron, Co-Founder & CEO of

Joining James on this episode of Tech Salescraft is Eran Baron, Co-Founder & CEO of...
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An Unconventional Approach to Success | Tech Salescraft with Ifty Kerzner, Co-Founder at Kissterra

Joining James on this episode of Tech Salescraft is Ifty Kerzner, Co-Founder of Kissterra. Ifty...
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Optimizing Cybersecurity with One Browser | Tech Salescraft with Moty Jacob, Co-Founder of SURF SECURITY

James is delighted to be joined by Moty Jacob, Co-Founder of SURF SECURITY, on this...