Insights

Strategic Decisions and Comprehensive Growth | Marius-Cristian Frunza, Founder of Schwarzthal Tech

On the latest episode of Tech Salescraft, James was joined by Marius-Cristian Frunza, Founder of Schwarzthal Tech. Founding a firm that has experienced incredible success, Marius shares the mindsets and reasoning behind his strategic decisions and comprehensive growth plans. Having a never-ending product development story that is fueled by a passion for successful business ventures has served Marius well and makes for a truly fascinating point of conversation with James. Thank you to Marius for joining us on the show and imparting an incredible series of advice to accelerate our potential.
“THE DEVELOPMENT OF A PRODUCT IS A NEVER-ENDING STORY AND THERE ARE TWO PATHS YOU CAN TAKE: ONE IS TO TELL YOUR OWN STORY; AND THE OTHER IS TO TELL A STORY BASED ON THE NEEDS OF YOUR POTENTIAL USERS.”
Having a comprehensive product development story is critical to the progress of many firms. It offers an insight into your potential, your commitments, and your central mission. Marius-Cristian offers his unique approach to the product development story during the episode, stressing the importance of including (potential) clients in this story. By listening to the demands of the marketplace and transforming them into actionable steps your business can take to improve the industry, you are creating a story designed for success. Marius-Cristian also frames it as a ‘roadmap for development’ as by constantly listening to the needs of customers, you are not only establishing strong product foundations, but also building a market network that will be invaluable to your growth.
“Hiring salespeople can be a make or break decision. The right can accelerate your business, the wrong one can have consequences.”
The recruitment process for many firms is immensely difficult. Scouting the market for the best talent, attracting them to your firm amidst immense competition, and retaining the best people, all make hiring a monumental task for many. Marius-Cristian truly appreciates this, especially when it comes to salespeople; and getting it right demands a multi-faceted approach. Investing in your people from the offset is vital. Demonstrating that you are invested in their development, growth and career trajectory allows firms to attract the best sales talent. And having an interview process that delves into their capabilities and assesses their cultural fit is another vital point. The risk of burnt leads demands the interview process assesses skillsets, as stressed by James and Marius-Cristian. It is never an easy process and demands patience, experienced consultation, and an unwavering appreciation of its importance.
This is simply a snapshot of the brilliant conversation Marius-Cristian had with James on Tech Salescraft. It was truly a privilege to explore the work of a fantastic firm and better understand how they have been able to experience such success. Thank you Marius-Cristian for joining us on Tech Salescraft, it was brilliant to learn more about Schwarzthal Tech and the firms’ hidden traits that allow the team to be market leaders. You can watch the full episode now on YouTube, or listen across all major podcast streaming platforms.

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