A Bird’s-Eye View with Wing


Elad Ben-Israel is a seasoned tech expert with a rich history in the industry, having worked at tech giants like Microsoft and Amazon. His journey, filled with varied experiences and global travels, has provided him with deep insights into the tech world and the unique challenges of startup culture. In a recent episode of Tech Salescraft, Elad shared his journey and valuable observations about startups, unicorns, and the role of CEOs.

The Allure and Challenges of Unicorns

Elad’s career has been marked by his involvement in groundbreaking projects at Microsoft and Amazon. His time at these tech behemoths gave him firsthand experience in building scalable and innovative tech solutions. However, he emphasises that the road to creating a unicorn—a startup valued at over a billion dollars—is fraught with challenges.

“The reality of building a unicorn is not just about having a groundbreaking idea but about executing it flawlessly amidst numerous challenges”

Sales Dynamics in Tech Startups

One of the key aspects Elad touches upon is the sales dynamics in tech startups. Unlike established companies, startups need to build their sales strategy from the ground up. This involves not only understanding the market but also being adaptable and innovative in their approach. Elad points out, “In the startup world, you don’t have the luxury of established brand recognition. You need to sell your vision as much as your product.”

The CEO’s Role in Startups

Elad’s transition from a tech expert to a CEO of his startup, Wing, underscores the evolving role of a CEO in a tech startup. Unlike traditional roles, a CEO in a startup wears many hats—from fundraising and marketing to product development and team management. Elad highlights the importance of being deeply involved in every aspect of the business.

“As a CEO, you are the face of the company. You need to inspire confidence in your team and your investors. It’s about leading by example and being deeply invested in every aspect of the business.”

Quote to Inspire

Elad shares a compelling insight, “I wouldn’t be the person to start a company just to be rich or to make money. That’s not my motivation. Even working for a startup company that I didn’t truly believe in didn’t feel right.” This quote encapsulates the essence of genuine leadership and the importance of passion and belief in one’s vision.

Looking Ahead

Elad’s journey with Wing is a testament to his belief in building meaningful and impactful tech solutions. As he navigates the complexities of growing a startup, his experiences and insights serve as valuable lessons for aspiring entrepreneurs. The future looks promising as Wing continues to innovate and carve a niche in the tech landscape.

Elad’s story is not just about the successes but also about the resilience and adaptability required to thrive in the fast-paced world of tech startups. His journey offers inspiration and practical insights for anyone looking to make their mark in the tech industry.

Watch the full episode of Tech Salescraft on YouTube, or across all major podcast streaming platforms.